Design, UX and full redevelopment of a complex lead-generation website for Bar-Ilan University. The project included migration of thousands of content pages, preserving critical information while restructuring and streamlining legacy content, and delivering a modern digital platform designed to support student recruitment and conversion.
The platform was built on Drupal 10 and based on an Atomic Design UX architecture combined with Storybook, enabling fast, consistent template creation and efficient management of a highly content-rich system. Advanced user experience principles were implemented, including structured user journeys based on commercial logic, alongside an interactive catalog system developed in React, which became a key conversion engine within the platform.
The solution was designed as a modular, scalable infrastructure that empowers internal content teams to work independently, while providing a flexible foundation for future digital growth and expansion.
