This privacy policy is drafted in accordance with the provisions of the Protection of Privacy Law, 5741-1981, and the regulations enacted thereunder, including the Protection of Privacy (Data Security) Regulations, 5777-2017. This document explains how Fatfish Ltd. (hereinafter: the "Company" or "Fatfish"), located at 11 Rivka St., Jerusalem, Israel, postal code 9346119, collects, stores, and uses the personal information of website users.

 

1. Information Collection

 

A. Information Collected Voluntarily from the User: The Company collects personal information that the user provides voluntarily, including:

• Contact details: Full name, email address, phone number, home address, and any other details provided by the user for the purpose of contact, registration for services, or making purchases.

• Business contact details: Information provided in the context of business relationships with companies, including names of representatives, contact details, and company details.

B. Information Collected Automatically: The Company collects non-personally identifiable information that may be collected automatically during the use of the website, such as:

• Technical information: IP address, browser type, device type, operating system.

• Website usage data: Entry and exit times, pages viewed, and links clicked.

• Use of 'Cookies' and similar technologies: Cookies are small text files stored on the user's computer. Their use is intended to streamline the website's operation, tailor it to personal preferences, collect statistical data, and personalize marketing content (see details in section 6).

 

2. Purposes of Information Use

 

The Company uses the collected information for the following purposes:

• Providing services: Operating the website, providing the services and products offered on it, including operating the sales system and customer service.

• Improving the user experience: Customizing the website to the user's preferences, analyzing statistical data, and improving existing services and content.

• Marketing and advertising: Sending marketing, promotional offers, and updates (subject to obtaining the user's consent, as detailed by law).

• Information security and risk management: Enforcing the terms of use, preventing fraud, protecting the website and users from malicious actions, and managing the Company's security systems.

• Compliance with legal requirements: Using the information for compliance with the law, regulations, judicial orders, and regulatory instructions.

 

3. Transfer of Information to Third Parties

 

The Company will not transfer users' personal information to third parties, except in the following cases:

• Subject to the user's consent: A transfer that will be made after obtaining explicit and informed consent from the user.

• External service providers: Transfer to external providers who perform actions on behalf of the Company (for example: website hosting services, clearing services), provided that these providers have undertaken to maintain the privacy of the information in accordance with legal requirements.

• Legal cases: Transfer for the purpose of compliance with legal requirements, including a judicial order, an investigation by an authorized body, or in any case required by law.

• Organizational restructuring: In the event of a sale, merger, or transfer of the Company's activity to a third party, the information may be transferred as part of the assets.

 

4. User Rights According to Law

 

According to the Protection of Privacy Law, 5741-1981, users have several rights regarding their personal information:

• Right to review: Every person is entitled to review the information held about them in a database. You can submit a written request to review the information collected about you.

• Right to correct or delete: If the information is incorrect, incomplete, or not up-to-date, you can request to correct or delete it.

• Right to withdraw consent: If you have given consent to receive marketing mail, you can cancel it at any time.

• Right to contact the Privacy Protection Authority: If there is a concern about a violation of privacy rights, you can contact the Privacy Protection Authority.

 

5. Information Security

The Company implements a variety of technological and organizational security procedures to protect personal information from unauthorized access, misuse, or exposure. Our security systems operate in accordance with the requirements of the Protection of Privacy (Data Security) Regulations, 5777-2017. However, it is important to remember that absolute security on the Internet cannot be guaranteed.

 

6. Cookies

The website uses 'cookies' to collect statistical information, operate the website, and improve the browsing experience. Cookies allow for the repeated identification of users and the customization of the website to their preferences. You can change your browser settings to block or delete cookies, but this action may harm some of the website's functionality.

 

7. Contact Us

For any questions regarding this privacy policy, or to exercise your rights under the law, please contact us in the following ways:

• Email address: [email protected]

• Mailing address: 11 Rivka St., Jerusalem, Israel, postal code 9346119

• Phone: 02-5337643